Dripping Sweat

Serve first, sell after A brand that stops thinking of the store as a point of sale and rethinks it as a place of service: it serves the customer first, then maybe sells to them. It matters well beyond running, because it reverses the order in which the touchpoint is usually designed. Interview with Tim West, founder and creative director of Bandit Running. Tempo Journal, 13 August 2026, by Dylan Rainforth.